In the fast-paced world of B2B SaaS, GoTo – a $1B PE-backed leader in cloud-based remote work tools for collaboration and IT management – reached a critical point. To gain clearer insights into their marketing performance, GoTo partnered with Market Growth Consulting to identify opportunities for optimizing marketing operations and achieving stronger results.

By fostering (1) better collaboration between departments and (2) integrating audience data into campaigns, GoTo enhanced the customer journey and ensured more targeted messaging. These strategic changes empowered GoTo to maximize its marketing impact and drive sustainable growth.

Working together, GoTo and Market Growth Consulting launched a new technology vision, including a new Marketo instance for two key products and streamlined campaign management processes. In just three months, Market Growth Consulting developed two new Marketo nurture programs and a cross-product awareness strategy.

With improved reporting across the customer journey, GoTo now leverages valuable insights that fuel collaboration and data-driven decision-making, driving improved revenue results.